Donald R. Lehmann, 1944–2025
Donald R. Lehmann is George E. Warren Professor of Business Emeritus at Columbia University Graduate School of Business. He has a B.S. degree in mathematics from Union College, Schenectady, New York, and an M.S.I.A. and PhD from the Krannert School of Purdue University.
His research interests include modeling choice and decision making, meta-analysis, the introduction and adoption of innovations, and the measurement and management of marketing assets (customers and brands). He has taught courses in marketing, management, and statistics at Columbia, and has also taught at Cornell, Dartmouth, and New York University. He has published in and served on the editorial boards of Journal of Consumer Research; Journal of Marketing; Journal of Marketing Research; Management Science; and Marketing Science; and was the founding editor of Marketing Letters and editor of the International Journal of Research in Marketing. In addition to over 200 journal articles, he has published several books including Market Research and Analysis; Analysis for Marketing Planning; Product Management; Meta Analysis in Marketing; Managing Customers as Investments; and Marketing Driven Revenue Growth. He has won best paper awards from several journals, multiple lifetime achievement awards, and is a Fellow of the Association for Consumer Research, the Informs Society for Marketing Science, and the American Marketing Association. Professor Lehmann has served as Executive Director of the Marketing Science Institute and as President of the Association for Consumer Research. He taught course in marketing, statistics, and management, and worked with many doctoral students.
Updated December 29, 2025